Avoid Common Mistakes: Slamming the Competition

Many businesses work hard to offer more than the competition does. They go the extra mile. They take a bigger profit cut. These are all good promotion and marketing tactics. They are the foundation of a solid marketing campaign that will work for small ecommerce business owners as well as brick-and-mortar business owners.

The problem comes when the business owner starts to highlight the differences. There is a fine line between highlighting the best in your business and bad mouthing the competition. Even if the complaints are legit. Even if there are thousands of reviews stating the same thing as your internet marketing campaign does. If you badmouth the competition clients will see ‘you’ as the bad one – sale lost.