I've been looking around the net for different resources. I learned a long time ago that businesses which do not invest at least 20% of their profits into advertising will not grow, and rarely survives. But, what type of advertising do you need? The first thing you need is a good logo design. I was interested when I read some information on designing logos, and how they impact consumer decisions.
I did pay to have a logo made. I didn't get one made by a NY ad agency for $200, but I did have a good one made. I've used it for several years. The designer created my logo to appeal to women and build credibility as an educational resource. It was interesting that a professional logo design can be made to sell, buid credibility, attract members, and insite other emotional reactions.
8/21/08
New Resource: Logo Design
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